BMW Douchbagery Reaches Whole New Level.

Now you can be a douche riding a bicycle!  I checked the prices on their existing bikes and its just ludacris.  3000 EURO for a bike that looks like you could get at Wal-Mart.  I wonder what this will go for since it has an /M badge on it.  But seriously, the frame looks pretty nice--nay sick--but at 28lbs, this is a little on the heavy side.  I wonder what this would look like as a fixed gear.  Hahah.